Mrs. H operates a suite of driving schools in the Collin County area. Talk about having to deal with stress! She not only has to deal with the basics of running a business that has multiple locations – a logistical issue in and of itself (!) – but she also has to deal with teenagers who are the highest risk auto category. Then she also has to deal with the parents too!
Kudos to her for being able to deal with all of that plus be a mom herself!
The interesting part is when the business is looking to expand. That requires time for site locations, choosing developers and those who do “finish outs”, being compliant with the State of Texas, hiring new driving school instructors and also dealing with instructors who are qualified for adult drivers ed – a niche not commonly found.
For example, one of the goals is to market one of their expansion locations to better serve those seeking a driving school for The Colony and Little Elm. Reaching such a fragmented market is not easy, so it can be tough trying different ways to reach parents with teenage kids in those areas when there is no one, easy way to reach everybody.